Thank you for your interest in advertising with WALTER! WALTER is a multi-platform brand dedicated to celebrating Raleigh culture through curated, authentic storytelling that resonates deeply with our readers.
If you are interested in advertising, contact Julie Nickens at julie@waltermagazine.com / 919-622-5720 or Cristina Baker at cristina@waltermagazine.com / 919-279-3132. The WALTER Media Kit offers more information about advertising options, including sponsorships, print advertising page rates and digital partnerships. Learn more about WALTER below.
WALTER, the magazine
The flagship of WALTER is its print magazine, which publishes 12 times per year. Each issue includes a mix of arts coverage, human interest stories, home tours and literary pieces. WALTER contributors include top talent from North Carolina, including New York Times bestselling writers and award-winning photographers. WALTER’s editorial and advertising pages have received numerous awards, including Best Magazine from the North Carolina Press Association and Best Design from the national Folio: Eddie and Ozzie Awards. Our design team works directly with advertisers to create ads with clear messaging and great visual appeal.
WALTER digital
In addition to the print magazine, our newsletters, website and social media offer fresh content daily. For advertisers, these platforms offer quick turnaround, responsive opportunities for get your messaging in front of our audience. Our editorial team works directly with advertisers to create sponsored content and social media posts that are on-brand and enticing.
WALTER events
Several times a year, WALTER brings the magazine to life through events that celebrate Raleigh culture, including author events, chef dinners and a women’s leadership summit (see what’s coming up, plus past events here). These offer direct touchpoint with our audience, with robust marketing before, during and after the event itself.
OUR TOWN, the insiders guide
In 2025, WALTER launched OUR TOWN, an annual publication and newsletter that serves as an insider’s guide to Raleigh living. Here, readers find ideas for drinking, dining, shopping and recreating in our area. Available at select retailers and online, this guide includes both editorial and advertising opportunities for local businesses. Find the OUR TOWN media kit here.
WALTER’s sister brands
WALTER is a part of the magazine group at The Pilot, a North Carolina-based publisher that also produces O.Henry in Greensboro, PineStraw in Southern Pines, SouthPark in Charlotte, Eastbound in the Coastal Plains and Business North Carolina. WALTER advertisers can extend their reach across the state through multi-brand campaigns across print and digital.
Who to contact
To learn more about advertising in WALTER, contact: Julie Nickens at julie@waltermagazine.com / 919-622-5720 or Cristina Baker at cristina@waltermagazine.com / 919-279-3132 or use the form below.
You can also access the WALTER Media Kit for more information, including sponsorships, advertising rates and sizes.
